Polling Point: WF Brand Image Takes Real Hit
Boycotts take time. The longer the boycott, the better the focus. From Mashable.com is one result to focus Mr. Mackey’s attention on reality, a ten point swing in brand identity in 10 days. Click on graph to read article.
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Pingback on Aug 28th, 2009 at 4:44 pm
[...] to many Whole Foods shoppers, a Facebook boycott has formed and the Whole Foods brand had taken a fairly substantial hit this time. Now Whole Foods investors are calling for Mackey’s removal: The CtW Investment [...]
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Steven M
Sally
Joel A. Harrison, PhD, MPH
October 13, 2009 at 3:44 pm
I heard about Mr. Mackey’s comments on health care and stopped shopping at the Whole Foods Store in Santa Fe, NM where I work.
He obviously has more money than compassion for those who work full time and still can not afford health care.
Since there are alternatives to shopping at Whole Foods I am using them and encouraging my friends to do the same.